Insights & Inspiration

AI doesn’t just rank pages—it reads them and recommends trusted brands. This practical AIO guide for South African SMEs shows how to structure content, add FAQ/HowTo schema, and boost local signals so AI cites you more often. Book an AIO audit

Core Web Vitals 2025 isn’t just a dev metric checklist. Learn how South African businesses can hit LCP, INP and CLS targets with practical fixes tailored to local hosting and common CMS stacks.

In today’s fast-paced digital world, businesses must harness every tool available to stand out. One of the most powerful strategies is combining digital marketing and social media to create a seamless online presence.

South African buyers increasingly discover brands through AI answers, not only traditional blue links. Whether it’s a Chat result, an AI Overview, or a voice reply on a phone or smart speaker, the goal is the same: get your brand cited as a trusted source.

AI Search Optimisation vs SEO isn’t a battle—it’s a stack. In 2025, South African SMEs need both: classic SEO for discoverability and AI Search Optimisation for answer-ready visibility. See what to prioritise, quick wins to ship in 90 days, and how to measure real leads.

As AI-powered tools like ChatGPT and Google SGE transform how people search, traditional SEO isn’t enough. In this blog, we explore the rise of AI Optimisation (AIO) and Generative Engine Optimisation (GEO) — and how South African businesses can adapt to stay visible in AI-driven search results, voice assistants, and generative platforms.