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SEO Blogs
Explore AquaWave Web Design's SEO blog for the latest tips, trends, and strategies to enhance your website's visibility and rankings.


Why Ongoing SEO Matters for South African Businesses
SEO results don’t hold on their own. This article explains why ongoing SEO is essential for South African businesses, what it involves, and how it supports long-term visibility and growth.
Jason Aquadro
Jan 234 min read


Website Conversion Optimisation in South Africa: Turn Clicks into Clients
Many South African websites attract traffic but struggle to turn visitors into enquiries. This guide explains how to improve website conversion optimisation – from messaging and layout to forms, speed and trust signals – so your existing traffic works harder for your business.
Jason Aquadro
Jan 24 min read


AIO & GEO: Get Your Brand Named by AI In South Africa
South African buyers increasingly discover brands through AI answers, not only traditional blue links. Whether it’s a Chat result, an AI Overview, or a voice reply on a phone or smart speaker, the goal is the same: get your brand cited as a trusted source.
Jason Aquadro
Nov 13, 20255 min read


AI Search Optimisation vs SEO: What South African SMEs Need in 2025
AI Search Optimisation vs SEO isn’t a battle—it’s a stack. In 2025, South African SMEs need both: classic SEO for discoverability and AI Search Optimisation for answer-ready visibility. See what to prioritise, quick wins to ship in 90 days, and how to measure real leads.
Jason Aquadro
Oct 10, 20253 min read


The 5 signals Google gives you every week — and how to use them to win enquiries
Most South African SMEs waste time chasing “SEO health” while enquiries stay flat. The truth? Google already gives you five simple signals — non-brand %, map actions, CTR, leads, and indexed pages — that predict demand. Here’s how to track them weekly in 10 minutes and know exactly what to fix.
Jason Aquadro
Aug 28, 20253 min read


Why SEO Has Shifted from Content to User Experience — And What That Means for Your Website
SEO has changed — fast. In 2025, Google is rewarding websites that deliver exceptional user experiences, not just keyword-heavy content. From Core Web Vitals to mobile-first design, here’s how to adapt and keep your rankings strong.
Jason Aquadro
Aug 8, 20252 min read


Responsive Website Design: Why It Matters in 2025 (and Beyond)
In 2025, a website that doesn't work seamlessly on mobile, tablet, and desktop is more than an inconvenience—it's a liability. As user habits evolve, search engines and customers expect responsive design as the default. If your website still struggles to adjust across devices, you’re likely losing traffic, rankings, and sales.
In this article, we break down why <strong>responsive website design 2025</strong> is more important than ever. You’ll learn how mobile-first indexing
Jason Aquadro
Jun 24, 20254 min read


The Importance of Keywords in H1 and H2 Page Titles for Better SEO Performance
Effective Keyword Placement in H1 and H2 Tags As a small business owner or marketing professional, you might already know the basics of...
Jason Aquadro
Aug 12, 20244 min read


The Difficulties of Starting an Online Business in South Africa
Introduction In the current digital age, establishing an online business has become increasingly essential for reaching a wider audience...
Jason Aquadro
Aug 6, 20244 min read


Search Engine Optimization in 2024
Key Trends and Strategies for Success The Future of Search Engine Optimization: Adapting to the New Wave of Digital Trends Hey there,...
Jason Aquadro
Jul 18, 20243 min read


10 Must-Know SEO Strategies for 2024
In the ever-evolving realm of digital marketing, Search Engine Optimization (SEO) continues to play a pivotal role in driving optimal...
Jason Aquadro
Jul 5, 20242 min read


The Importance of SEO for Your Business
In today's digital age, having a strong online presence is crucial for any business looking to thrive and grow. Search Engine...
Jason Aquadro
Jul 3, 20243 min read
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